Bookd
Product Design / Brand Identity / UI/UX
Bookd is a local live music app built to give musicians, venues, touring acts, and fans a better way to understand and participate in the scenes around them. Built with the help of local music communities, the goal was to make years of learning a scene more accessible through better discovery, shared knowledge, and local data.
I served as Creative Director for Bookd for two years, helping shape everything from the brand and creative direction to research, data, and parts of the product itself. We built Bookd to feel like a true music brand, more like something you’d see stamped on a guitar or amp than a typical tech company.
The result was a platform with a culture of its own, designed to grow alongside the scenes using it while giving local musicians more of the information and tools they need to find opportunities, make smarter moves, and compete in a competitive industry.
