Chandler Passmore Training
Fitness Coaching / Brand Identity / Digital
Chandler Passmore Training is a performance training studio for athletes and people who want to move, train, and perform like athletes.
This project sits somewhere between personal branding and training facility branding. With a rapidly growing client base but no identity connecting the trainer, the space, and the experience, I created a brand that feels personal while giving the studio a presence and culture of its own.
Built around More Than Ready, the result is bold, athletic, a little gritty, and highly adaptable. It gives CPT something people can recognize, wear, share, and feel a part of as the operation continues to grow.
