Natural Food Store
Brand Strategy / Identity / Packaging
Natural Food Store has been a locally owned destination for natural foods, quality supplements, wellness, and thoughtful guidance since 1991. Built around community, family, and supporting local. It’s a longstanding neighborhood resource for healthier living.
When new owners took over, they wanted to respect that history while creating an identity that felt distinctly their own. Starting with their vision of a hand and sprouting plant, I developed a warm, handcrafted brand system that feels natural, established, and full of life.
The identity was built to work everywhere the store does, from signage and packaging to apparel, merchandise, and digital, giving them a flexible visual language that honors what came before while giving the brand plenty of room to grow.
